Welcome to Change Marketing

Welcome to the BLAC Change Marketing Blog or "Blag" as we like to call it (thanks to Marketing magazine).

So, what do we mean by 'Change Marketing?'

Well, according to the Economist "the advertising industry is passing through one of the most disorienting periods in its history." We have recognised that a new approach is required to marketing - one that deals with change in a creative way, to enable brands to move from one place to another to gain an advantage.

Welcome to Change Marketing!