Seth Godin: All Marketers Are Liars
Malcolm Gladwell: The Tipping Point
Stephen D. Levitt: Freakonomics
Seth Godin: Purple Cow
John Grant: The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.)
“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did.
So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails.
Explore. Dream. Discover.”
Mark Twain