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Chris Arnold is executive creative director of Covent Garden-based integrated agency BLAC.

One of the most challenging creative voices in UK marketing services, Chris started his career as a junior art director at McCann-Erickson and has worked in numerous agencies, both above and through the line. He was integrated creative director of Saatchi & Saatchi before leaving to found the new generation agency FEEL which established the principle that great integrated thinking starts before-the-line, not after it.

As executive creative director of BLAC, Chris generates and develops the ideas that have helped establish BLAC as the UK’s leading force in integrated creativity. He currently chairs the DMA Agency Council, and sits on the T&D Council and Creative Forum as well as being a member of the Ideas Foundation.

Chris is a regular contributor to industry and national media and frequently speaks and lectures on marketing, advertising and creativity.


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